IT'S time to end the foul-mouthed lifestyle of the shop floor.
That's the thinking behind a bid to end the laddish culture of the machine shop in the engineering industry.
Brighouse-based Kirkdale Industrial Training Services (Kits) is spearheading a drive to cut out swearing, racist remarks and sexist behaviour.
And Kirkdale hopes the move will encourage more women and people from ethnic minorities to enter the industry.
Chief executive David Todhunter said the first priority was to tackle intimidation.
He said: "Many workshops are male-dominated.
"But it is the laddish culture of racist and sexist language, constant swearing and a backdrop of page-three images and calendars that causes many sectors of the community to avoid this environment at all costs.
"Many potentially talented engineers and future managers are simply not being attracted into the industry."
Kirkdale, based at Armytage Road, provides apprenticeship training for local engineering firms.
It's 12-month campaign has been launched with an eye-catching poster explaining what kind of behaviour could offend workmates.
The poster features a cartoon of a middle-aged woman saying: "You wouldn't offend your mother...so don't offend your colleagues."
Mr Todhunter said : "We play a vital role linking young people and employers.
"While a number of companies in the area are shining examples of how it should be done, we still have a great number who are sadly stuck in the past."
"We have deliberately started the campaign in a light-hearted fashion, but we hope the serious message comes through."