LUISA Scacchetti, a mother- of-two, knew exactly what she wanted for her babies.
And the deputy chief executive of Mamas and Papas told the Examiner of her philosophy that has led to the country's leading nursery brand.
"We make the experience for the mother a very special one," she said.
"We want everything to be of good quality and to look very clean and hygienic.
"That is why we decided to open our own stores - so we could display things the way we wanted them."
As the mother of two daughters, aged 23 and 21, Luisa knows the concerns of expectant women. "I always put myself in the place of the consumer and think `what would I want?' "
Luisa started the business in 1981.
She opened a boutique in Huddersfield and imported Italian pushchairs, after being dismayed at the lack of choice available to mothers.
"I thought other mothers may feel the same as me and that there must be a market here."
Their shop, Mr Baby, on St John's Road, closed in May last year after 17 years.
The firm's new baby carriages feature unexpected materials such as denim. The collection even includes a black pram.
"At one time, no-one would think of having black," said Luisa.
The firm has also launched into maternity clothes for the fashion-conscious mother, including black spangly tops.
"Just because a woman is expecting a baby it does not mean she has to dress in pink or blue herself," said Luisa.
The company has also branched out into car-seats for babies and a range of nursery furniture in varying styles.
Luisa said: "We tend to look at adults' lifestyles. If a young couple have a modern apartment they will not want a cottage-style nursery."
The philosophy has led to a baby becoming a giant - and with an appetite for growth.
"As we travel around the world we see a lot of scope," said Mrs Scacchetti. "We have been to New York and San Francisco and there is nothing like our stores."