PLANS to build 11 flats in the middle of Holmfirth have been rejected by councillors.
Sheffield developers Jaguar Estates wanted to create the flats in a three-storey block on Huddersfield Road.
The development - on land now used as a garden - was to include 16 parking spaces.
The former Brook Turner's butcher's shop was to be retained for its historical and architectural value. It has been there 80 years.
The site had permission for housing development granted in 2002 - but this application is the latest in a series of bids for development which have failed.
Members of Kirklees Council's Planning Sub-Committee decided to refuse permission.
They felt the development would be too intensive and the design was unsuitable for people aged over 60 - the intended occupants.
Two letters of objection from the public and objections from Holme Valley councillors Nigel Patrick, Donald Firth and Ken Sims and Holme Valley Parish Council were submitted.
Concerns included insufficient parking, unsuitable design for elderly residents, loss of commercial premises and problems with access via steep Cooper Lane.
Clr Patrick welcomed the rejection.
He said: "It's brilliant. The developers keep changing the design slightly, but not enough.
"Three storeys would look wrong there. I would like shops and flats there. We need more businesses there."