HARD-EARNED pocket money could help to save lives.
Children across Kirklees are being asked to give £1 of their savings to the Yorkshire Air Ambulance.
Ambulance crews hope to raise a pound for every child and adult protected by the mercy mission helicopter.
Station Officer Ian Firth, of Huddersfield, said: "I've been helping to raise funds for the air ambulance for a number of years and youngsters find the helicopter fascinating."
Over the past three years, call-outs to sporting events - many involving children - have shot up 47%.
The air ambulance is the fourth-busiest such service in the country and needs £1m a year to keep flying.
Since October, 2000, it has been scrambled 3,500 times. It has carried 500 patients to hospital and helped with over 1,700 incidents.
A spokesman said: "A pound might not seem much. But multiply it by every school and college student in West Yorkshire and it makes a huge difference."