A HUDDERSFIELD firm is hosting a big Christmas appeal.

Polar Ford’s car dealership in St Andrew’s Road is being turned into a Santa’s grotto for the next few weeks – all in aid of a charitable campaign which sends present-filled shoeboxes to needy children in developing countries.

The firm will be a drop off point for the 2010 Operation Christmas Child shoebox appeal. The appeal encourages people to send some festive cheer to children less fortunate than most, across the world.

It is run in conjunction with the Samaritans Purse charity, Operation Christmas Child entails filling shoeboxes with toys and gifts to send to children in hospitals, orphanages, refugee camps, homeless shelters and impoverished neighbourhoods.

Mark Knapton, general manager at Polar Ford, said: “This is the third year that we have taken part in the appeal.

“Last year we collected hundreds of shoeboxes, each wrapped in Christmas paper and filled with small toys, crayons, clothes and sweets, and this year we are aiming to collect even more.”

Shoeboxes can be dropped off at the Polar Ford showroom on St Andrews Road until Tuesday, November 18.