A HARD-HITTING campaign is being launched by Kirklees Council to urge younger drivers to take care behind the wheel.
The slogan "stay beautiful" will run alongside a graphic photograph of a tyre mark across a woman's leg.
Campaign backers said some people might find the image upsetting.
Clr David Payne, cabinet member responsible for environment and transport, said: "But this is the reality of road crashes - and all drivers would do well to remember this.
"Ask most people about their driving and they'll rate themselves as good to excellent - but we all make mistakes and sadly our hospitals are full of the victims of `good' drivers."
Posters will feature on 150 buses in a campaign also being joined by other councils across West Yorkshire.
The message is aimed at drivers aged 17 to 25.
The campaign is being supported by the road safety charity SCARD (Support and Care After Road Death and Injury) which helps families who have been bereaved or have had family members injured in road crashes.
SCARD spokeswoman Carole Whittingham defended the new campaign's hard-hitting approach.
She said: "When I first saw the new image it really made an impact - it's about time we faced the reality of road crashes.
"They are horrendous experiences which devastate families and friends' lives forever.
"Crashes don't just happen - they are caused.
"If this campaign prompts drivers to honestly reassess their own abilities and gets them thinking about their actions then it will definitely be a step in the right direction."
The SCARD helpline is 01484 401622 and it is staffed 9am-9pm every day.
Any driver who is interested in finding out how to improve their skills and reduce their risk of being involved in an incident can get information about safer driving organisations by telephoning Kirklees Driver Training on 01484 221155.
