MAJOR supermarkets have launched a price war to boost new year trade.
Tesco and the Co-op, both of which have stores in the Huddersfield area, have slashed the prices of hundreds of products.
Tesco, which has a store in Viaduct Street, said cash-strapped shoppers who overspent this Christmas could today breathe a sigh of relief as it slashed a total of £70m off more than 600 products.
The long-term price cuts average 8%.
Many of the cuts are on health and beauty lines including baby wipes, toothpaste, medicines and baby accessories.
A spokesman said: "Many of us spend too much over Christmas. By lowering prices for the first shop of the year we are doing our bit to help."
The Co-op is making permanent price cuts of more than £14m on over 1,000 products.
They cover all categories, including food, health and beauty and beers, wines and spirits and apply from next Monday.
The group has several stores in the Huddersfield area, including Marsh, Meltham, Holmfirth and Elland.
It is also running a major money-saving, healthy eating promotion on hundreds of other lines, including fruit, skinless chicken breasts and reduced fat sausages.
A spokesman said: "We're always looking at ways in which we can help customers save money. Not everyone wants to drive miles to a superstore. With the Co-op you can shop locally and save locally."