A TATTOOIST failed in his attempt to perform the longest-ever tattoo session - because his subject went into shock.
Dave Banfield, 39, aimed to tattoo a man for at least 30 hours to beat the current world record of 27 hours held by Kevin Gill from Kent.
But the professional tattooist from Dewsbury had to stop the marathon session at 7am on Saturday after going just 21 hours because the man he was tattooing went into shock.
The volunteer was Paul Spiers, a 34-year-old manager at a chemicals firm, from Cleckheaton.
He was told by a nurse, who was standing by, that he could not carry on because his body could not take it any more.
Gareth Jagger, an employee at Tattoo House, run by Mr Banfield, said all the staff at the tattoo shop were disappointed.
He said: "Unfortunately Paul went into shock at about 5am so the nurse had to keep a close eye on him.
"But Dave could carry on only for another two hours because, by that time, Paul's blood pressure had got too high.
"It's such a shame because Paul did not want to stop."