A CAMPAIGN to bring hundreds of jobs to Huddersfield has started.
Public relations company Anderson Waugh Communications, based at the town’s Media Centre, has linked up with Sheffield marketing agency Rare Creative to lead the recruitment drive.
They have devised a campaign to encourage firms to move to the town.
They hope to bring many of the new jobs to the new £5m extension to the Media Centre on Friendly Street, which was launched by the Queen during her visit to the town in May.
Rare Creative, led by Steve Bellingham and Lian Halfyard, devised the campaign called Blue Sky Country.
It promotes Huddersfield to employers as a thriving modern town within reach of more than 6m potential customers in Leeds, Bradford and Sheffield.
Blue Sky Country also promotes Huddersfield’s surrounding countryside and the quality of life that residents enjoy.
The Blue Sky Country theme has been applied to marketing material including leaflets and posters, a website and direct mail.
Anderson Waugh devised a campaign to get widespread regional and national media coverage of developments under way in Huddersfield.
Rare Creative and Anderson Waugh were appointed to the campaign by the Creative Industries Development Agency on behalf of Kirklees Council and the Media Centre.
Rare Creative, which was formed 10 years ago, has worked for clients including plastic pipes firm Polypipe, food catering firm ESS Support Services and Leeds Council.
Anderson Waugh is led by professional journalist Ian Waugh and public relations consultant Neil Anderson, who have worked extensively in West and South Yorkshire.