A CRACKDOWN on booze promotions is coming to Huddersfield.
Pubs and clubs have been asked to avoid special offers, when drinkers can have unlimited drinks for fixed prices.
And many are set to abide by the new code.
It is part of a new campaign in which pub and club owners in Huddersfield are working with police to stamp out binge drinking.
More than 50 workers from 34 pubs, clubs and nightspots met with police and Kirklees Council officers last week to discuss the rise in huge drinking sessions.
Intense competition means venues are offering increasingly cheap shots or `all you can drink' offers for a fixed fee.
But Kirklees Council and police have now urged nightspots to act responsibly.
Under the terms of the deal, there will be no fixed entry fee promotions and no games involving speed drinking.
Existing radio links providing an early-warning system between pubs and clubs will be increased.
The last few years have seen a surge in the number of town centre premises staying open well into the early hours.
The Government has just released its National Alcohol Harm Reduction Strategy.
And the licensing system is also to be overhauled in England and Wales, giving local authorities greater responsibility.
The police and licensees will meet every three months to see how effective the protocols are.
Insp Mark Broadhead, Community Safety officer with West Yorkshire Police, said: "Licensees taking greater responsibility for the condition and behaviour of patrons who visit and leave their premises is greatly welcomed."
Frank Carroll, chairman of Kirklees Alcohol Advisory Service,
said: "Binge drinking is a problem, with young people taking on huge amounts of alcohol in a very short space of time.
"It can become a habit which leads to alcohol dependency."
'Six types of young drinker'
OVER a third of young people have suffered hangovers that left them unable to work.
A survey among 16 to 24-year-olds also found 37% did not know how many units of alcohol they drank per week.
Diageo, who make brands including Guinness and Smirnoff vodka, commissioned the poll which revealed six types of young drinkers:
The Sporting Heroes - university educated males
Sassy Senoritas - working women close to their families.
Aspiring Achievers - female and university educated
Party People - 18 to 24-year-old spectrum.
Career Cadets - males who have just left university.
Good Time Guys - young males who started work at 16.