TYKES are out to tell the rest of the world all about God's Own County.
Proud exiles are flying the flag by creating a London branch of the Yorkshire Society.
It follows the setting-up of a branch in the Channel Island of Jersey.
And expansion won't stop there - with even Australia being considered.
Yorkshire Society chairman Keith Madeley said: "I hope that in time we will be well represented throughout the world."
The London branch was launched at a reception, when guests included Huddersfield MP Barry Sheerman.
Its chairman is former Keighley Tory MP Gary Waller.
Mr Madeley said that good support from companies and individuals meant the society was well- placed to be an ambassador for Yorkshire.
The aim was to represent the county on social, cultural, heritage and economic matters, he said.
The establishment of a branch in the capital follows a rise in membership of the Yorkshire Society in the last 18 months.
Corporate membership has gone up by 158% and individual membership by 330%.
Mr Madeley said: "The society was created to encourage people born or living in all parts of Yorkshire to share in the recognition of the wonderful and enduring physical, social, business and commercial heritage that we enjoy.
"Also as important is the attention we focus on in contributing to the continuing success of the county," he added.