THE new man in charge of Huddersfield traffic police has told of his targets.
Sgt Steve Ball has put drink-driving, speeding and seatbelt offences at the top of his priorities in a bid to cut the injury toll on the town's roads.
Sgt Ball, a highly experienced traffic officer, believes these three offences lead to most serious injuries.
He said: "From my experience, one of these three offences features in most serious accidents - and they are easy to prevent.
"Everyone has a role to play in reducing accidents - by driving within speed limits, always wearing seatbelts and never drinking and driving."
He warned: "We look for drink drivers all year round, not just at Christmas."
He is in temporary charge of the Holmfirth-based traffic unit and expects to be in the role for at least three months.
He is married with two sons and became a policeman in 1979. He joined the motorcycle unit three years later.
In 1985 he switched to cars and served in Halifax traffic department until 1998, when he was promoted to sergeant.
He has worked on patrol in Huddersfield since then.
"People who have any concerns about road safety issues can contact me directly," said Sgt Ball. His number is 01484 436846.