A NEW sponsor has been named for one of the stands at the Galpharm Stadium.
Bradley-based textile company C&J Antich and Sons has taken up sponsorship of the 7,333-seater Kilner Bank Stand.
The stand was formerly sponsored by brewers John Smiths.
Stadium chiefs are also seeking a new sponsor for the two-tier Lawrence Batley Stand, which has been temporarily renamed the Riverside Stand.
Details of the Antich sponsorship deal have yet to be announced.
But the new name appears on season ticket and matchday pricing information produced for Huddersfield Town's 2006-2007 season.
Commission weaver Antich operates from one of the UK's most modern textile mills, on Station Road, Bradley Junction.
The company has more than 50 looms producing cloth for suits sold by shops including Bhs, Marks & Spencer and Next, as well as major fashion names such as Armani.
Explaining the sponsorship decision managing director Chris Antich said: "I wanted to put something back into the community and raise the profile of the company and textiles in Huddersfield."
As part of the five-year sponsorship deal Mr Antich said he planned to put a `timeline" frieze along the length of the stand's concourse, detailing key dates in the histories of Town, the Giants rugby league team and Huddersfield's manufacturing industry.
The sponsorship deal comes as the company promotes a new Antich Sports brand.
Last month, Galpharm bosses named Netherton-based haulage firm The Pink Link as the new sponsor of the stadium's South Stand.
The company, whose bright pink lorries are a familiar sight on Huddersfield roads, has signed a five-year sponsorship deal for the 4,054-seater stand.