HOLMFIRTH artist Ashley Jackson travels to London today for the opening of his new exhibition.

And the 10 watercolours by the renowned artist in the From Yorkshire with Love exhibition are already sold - some for as much as £30,000.

The artist is delighted.

"When I first started out my artistic efforts sold for 15 bob or 75p.

"Half a century later they are going for £30,000 a time for the large size of watercolours.

"People see my paintings as an investment.

"They come to the gallery with their financial advisers and have already done their homework on the market value."

All the paintings in the exhibition have been sold from Ashley's Huddersfield Road gallery.

Ashley's work will be on show at Clydesdale Bank Business Centre in the West End, along with sculptures by his lifelong friend Graham Ibbeson.

Guests at the launch of the exhibition will include Michael and Mary Parkinson, Sir Bernard Ingham and former NATO Secretary General Lord Robertson.

Ashley was born in Penang, Malaysia in 1940, and after a turbulent early life was to arrive in Barnsley when he was 10.

He has lived and worked in Holmfirth for the past 37 years and is inspired in much of his work by the surrounding landscape.

He has raised millions of pounds for various charities over the decades.