Dry January has begun — people are ditching the booze to detox after the Christmas festivities and raise money for charity.
But in Yorkshire and other flood-hit regions, Dry January has taken on a different meaning.
Twitter users have been quoting the #dryjanuary hashtag about flooded communities and the need for the rain to stop.
Heavy rain on Boxing Day resulted in flooding across Kirklees and Calderdale, with businesses, councils and communities now counting the cost.
Flooding on Boxing Day
Bridges in Elland and Brighouse have been damaged by the floods, with the former expected to be closed for year while it is demolished and rebuilt.
A Brighouse pub had to cancel its New Year festivities after being devastated by floodwater, with other venues across the district damaged by flooding.
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One pub in Drighlington urged people to ditch the Dry January challenge and support local pubs struggling to stay open.
Others couldn't resist making light of the situation, including BBC satire show Have I Got News for You:
Huddersfield suffered the wettest December on record.
Huddersfield weather experts Paul Stevens said more than half a year’s rainfall fell in just two months.
“It has been the wettest December on record,” he said. “To midnight on December 31 218mm (8.72 inches) rain fell on the town. The nearest to this record was 196mm in 1915 – 100 years to the month."
