WOMEN are much quicker than men at making up their minds about potential partners, a study has found.
A speed-dating experiment showed that men have only seconds in which to impress a woman - and can stand or fall by the quality of their opening chat-up lines.
Women were also far more picky than men and less willing to make do with second best.
Psychologist Richard Wiseman recruited 100 visitors to the Edinburgh International Science Festival to take part in 500 speed dates.
Initial results revealed that in about a third of cases people reached decisions about potential partners in under 30 seconds.
This was true of 45% of women's decisions, but only 22% of men's.
Prof Wiseman, from Hertfordshire University, said: "Men are often accused of being shallow and judging women very quickly.
"But this suggests women may make up their minds much quicker than men."