Zombies have been occupying the ‘dead centre’ of Huddersfield to launch a ‘dead handy’ travel card.
The MCard, which will be launched on April 28, is valid on most buses and trains throughout West Yorkshire.
Like the London Oyster Card, it allows passengers to travel on buses and trains without having to buy separate tickets.
It will be available as weekly, monthly, 16 to 25-year-old and ‘School Plus’ cards.
The £13m project has been funded by bus and rail companies, the Department for Transport and the newly formed West Yorkshire Combined Authority which aims to streamline public transport in the county.
The card, which will be available from 700 Payzone shops in West Yorkshire, will be launched via a social media campaign.
A zombie-themed film will also be launched on April 28 to promote the card.
Chairman of West Yorkshire Ticketing Company, Richard Soper, said: “Getting hold of your tickets is simple with Payzone and our zombie campaign is a dead good way of bringing our message to life.
“With around 200 million bus and rail train journeys made in West Yorkshire each year, we want people to know that we are working together to make travel simpler.”
For more information visit: www.m-card.co.uk
West Yorkshire public transport authority Metro has also announced changes to a number of bus services.
The changes, due to come into effect next week, include severa; in the Huddersfield area.
They include: In Brighouse, new service 257 and revised service 258 will provide an hourly service between Brighouse and Elland, with some afternoon journeys between Elland and Rosemount Estate operating on a new E9 service.
Services 257 and 258 will be run for free by operator TJ Walsh from April 28 until May 10.
Service 384 will no longer serve Brighouse but will continue back from Sheepridge into Huddersfield.
It will continue to operate every two hours, but combined with the revised 385 service operating in the opposite direction, an hourly service will operate between Huddersfield and Asda via Birkby, Fixby and Fartown.
The E8 service, which serves Elland and Barkisland, will now operate every two hours on Saturdays, while service E6 is withdrawn.
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