Huddersfield Town chairman Dean Hoyle has vowed to honour his pledge to give loyal fans a £100 season card if – or when – the club is promoted to the Premier League.
With Town currently top of the Championship, supporters have dared to dream of a return to the top flight.
Back in 2010 Mr Hoyle made a ‘Personal Premiership Pledge’ that any fans who held a season ticket continuously from the centenary season of 2008-09 to the day of promotion they would be rewarded with a £100 season card, provided he was still in charge at the club.
And the club has announced that the pledge will stand whether Town are promoted this season or at some time during Mr Hoyle’s time at the helm.
Town commercial director Sean Jarvis said: “Dean made that pledge and that pledge will stand.
“While we are all delighted to be where we are in the league but there’s a long way to go.”
Mr Jarvis said there could be as many as 6,000 or 7,000 fans eligible for the offer but he believes promotion itself would help cushion the blow.
“The finances associated with the Premier League are phenomenal anyway so the income generated by promotion would offset the potential costs,” he said.
“This is all about rewarding those people who have backed the club under Dean Hoyle and stayed loyal. To qualify fans must have had a season ticket every year since the centenary season without a break.”
Mr Hoyle, who became chairman in 2009, said his pledge was about showing his “deep personal thanks” to supporters who had backed him.
He said at the time: “If we are able, one day, to be promoted to the Premiership and I am still chairman, then every fan who has been a season ticket holder in either the 2008-09 or 2009-10 seasons – and then continued each year from 2010-11 – will be able to share in that success and will be rewarded for that loyal and unstinting support.
David Wagner speaks about the atmosphere at the John Smith's stadium below
“They will be truly special. Each of them will be able purchase a season ticket for the first season in the Premiership for just £100.”
He added: “Of course nothing is guaranteed and we might not make it, but the fans know we have the ambition, determination and resources.”
Town have 10 points from the first four matches and went top after a last-gasp 2-1 victory over Barnsley on Saturday.
Mr Jarvis said there was a “real buzz” about the town and the club had been thrust into the national football spotlight.
“Success breeds success and we want that momentum to continue,” he said. “For the last eight or nine years under Dean Hoyle we have been building with baby steps and hopefully that will pay off eventually.
“We know we are in a tough competition and it’s difficult to compete against clubs coming down from the Premier League with parachute payments but we will just keep going and see where it takes us.”
This season Mr Hoyle invested £2 million of TV revenue into cutting season card prices to £179 for 15,000 fans.
Town hope for 18,000 for the home clash with third-placed Wolves on Saturday.