TOWN are playing for a possible £200,000 prize tonight.
That's the view of chief executive Andrew Watson, who is already celebrating the biggest single-day ticket bonanza in the club's history.
Town took £52,000 in sales on Monday in the build-up to tonight's play-off semi-final second leg, including yet more season-ticket applications.
Should Town go through to Cardiff against Lincoln it would be another valuable financial shot in the arm and Mr Watson explained:
"Bournemouth, who won last year's Third Division final, made £135,000 out of their Cardiff trip when the crowd was just over 32,000.
"We might expect to take 30,000 ourselves should we get through, so we could be looking at £200,000, bearing in mind we've got a huge commercial and merchandise operation just waiting to be set in operation.
"The fact the Football League take half of play-off monies means you don't make as much as you might, but it would be a big boost to this club for us to get through."
On ticket sales, he added: "It just shows the enthusiasm which has been rekindled here and we are delighted.
"To take £50,000 in one day is incredible, far more than anyone can ever remember, and our staff have worked fantastically hard to do it."