TOWN today launched an innovative season-ticket deal packed with big incentives to buy fast.
Existing holders get a new Loyalty offer in which season-ticket prices have gone up £20 for next season.
The offer runs until May 25 and the price will stand even if Town get promoted.
An early-bird offer (up £40 for adults) will run alongside that until May 25 for new people wanting to become Town season-ticket holders - but the club will instantly increase prices on this should Town get promoted.
It's all packaged under the `Blueprint for the Future' banner and anyone who buys their season-ticket with cash or cheque before April 28 will be entered into a draw to win back the cost.
Any new holders will become eligible for the Loyalty price next season.
Matchday prices will go up £1 for adults, seniors and students across the board in League I , so an adult will pay a minimum of £17 to watch in the Panasonic or Antich Stands (formerly John Smith's).
Should Town go up, prices will increase again although details have not been released.
"We believe these are fantastic offers and anyone making sure they buy their season-ticket quickly can make big savings," said ticket-office manager Sue Beaumont.
"For instance, an existing adult season-ticket holder renewing under the loyalty price will pay just £11.96 per game compared with £19 or £17 for Category A and B.
"On a Category A game, that's a 37% saving and, if we win promotion, it will be even better.
"In the Antich Stand, an adult will save 31% on the Category A matchday price, paying £13.04 per game compared with £19.
"And even someone becoming a season-ticket holder for the first time will save 32.5% on the matchday Panasonic price for a Category A match (27% in the Antich) which are massive incentives.
"The biggest, of course, is that people could be watching Championship football for a League I price - so there is no down side to buying early."
Town have again announced no increase on junior prices, while Blue and White Foundation members will get a 5% discount when buying their season-tickets.
"In the event of promotion, the club reserve the right to increase season-ticket and matchday prices further, but this will not affect season-tickets which have already been renewed or bought," added Mrs Beaumont, who pointed out season-ticket prices for juniors apply to Under 18s while the matchday price is only for Under 16s.
"All loyalty junior prices remain the same as this season and there's only a minimal increase for new junior season-ticket holders.
"So the message to everyone is simply this: buy early because you could be watching Championship football at what would be the League I price."
Postal applications are recommended to avoid queues for potential play-off tickets or summer concert tickets.
Because of bank contraints, Town still have to make a 5% charge on credit and debit card bookings so cash and cheque are recommended. A six-month payment plan is available.
The ticket office is closed on Monday but will open at 9.30am on Tuesday, the day of the Chesterfield home match.
No season-ticket books are available immediately. They will be posted on to those making bookings.