Huddersfield Town will pull out all the stops to maintain the “powerful cocktail” which has produced the club’s best series of opening home crowds since the 1970/71 top-flight campaign.
The first four Championship games, against Brentford, Barnsley, Wolves and Queens Park Rangers and all won by David Wagner’s table-toppers, have yielded a total recorded attendance of 79,047.
The average of 19,761 is the highest for the first four games since a figure of 25,477 for the Leeds Road meetings with Blackpool, Southampton, Derby County and Tottenham Hotspur in the original First Division 45 years ago.
It’s a sign not only of the excitement being generated by Wagner’s side, who chase a seventh win in nine at Reading on Saturday, but also Town’s cut-price season card offer (15,000 sold) and a series of ticketing initiatives.
That continues when Rotherham United visit the John Smith’s Stadium on Tuesday, with tickets starting at £15 for adults, and Town commercial director Sean Jarvis said: “We’re hoping for another big turn-out.
“There’s no doubt the matchday atmosphere has improved as well as our form on the field, and of course the two go hand in hand. It’s a powerful cocktail, and we want to keep it going.
“I think it goes back to the appointment of David Wagner last November and the signs that things were changing at the club and also the season-card offer, which has given us a really strong base of support.
“We have tried to add to that by opening half of the South Stand to our own season-card holders as often as possible - and the North Stand Loyal are doing a great job in getting behind the team and encouraging fans in other areas of the stadium to do the same - and by coming up with ticketing initiatives.
“It was great to see so many young fans in the North Stand for the QPR game, a result of the hard work put into our Schools Focus programme, and analysis of ticket sales shows that we have attracted new supporters, which is great.
“Having names on our database makes it easier for us to communicate direct with fans and encourage them to keep coming, and of course word of mouth plays a big role too. People are talking about the club and what is happening and that’s good news.
“Not only are we trying to offer tickets at the right price, but we are making them available at our town-centre shop and PPG Canalside as well as on-line and at the stadium ticket office, all of which we hope will encourage more and more people to come down.”