BIG backing from fans is essential to keep Town on the ladder to success.
That's the message behind today's £1m target for season-ticket sales for the 2004-05 campaign, which kicks off in August.
Even though prices have gone up to keep the club competitive, fans can make big savings by buying cut-price season-tickets from 9.30am on Monday.
Chief executive Andrew Watson revealed that fans stumped up £860,000 for seats at this time last year and, in the wake of Peter Jackson's remarkable return, the club now hope to push that into seven figures.
"We have set a £1m revenue target from season-ticket sales because Huddersfield Town needs to live off its own income," said Watson.
"The rest of our income is made up from various commercial activities to help us reach the goals we have set.
"We have kept children's prices the same as 2003-04 - in fact they haven't gone up for three years - as most are bought in conjunction with adult tickets, so this should help families to continue support for the club.
"Adult prices are based on what expenditure we need to cover to get to break even.
"Supporters will benefit if the club is promoted because they will be getting the better standard of Second Division football at what has been set as a Division III price.
"The club will benefit from increased interest because of all the great derby games that will be featured, and from the revenue that comes along with that."
Town are keen to progress on and off the field and have increased matchday prices for adults by £1.50 in all sections of the stadium, mindful that the League's punishment for going into administration is now a tough 10 points.
A cut-price adult season-ticket has gone up £30 to £240 in the Panasonic (the equivalent of £10.43 per game when matchday admission is £16).
In the John Smith's Stand, the season-ticket has gone up £35 to £265, working out at £11.52 per game compared with £16 at the gate.
Existing season-ticket holders have until Friday June 4 to take advantage of the cut-price deal, while new applicants must book their seats by Friday, May 21 - less than two weeks away - to get maximum discount.
Any new season-ticket holders buying between May 22 and June 4 will have to pay an extra £20 (excluding juniors).
"A lot of thought has been given to next season's prices, which have to increase to keep the club in line with others and to take account of the facilities we are offering," added Watson, who returned to Town (where he was once on the playing staff) from his chief executive post at Burnley last summer.
"Adult and senior season-tickets have increased by a similar amount to matchday prices, therefore still giving tremendous savings over the season, in addition to guaranteeing a reserved seat chosen by the individual.
"Although we don't yet know which division we will be playing in, we have fixed the prices based on our basic expenditure here at the McAlpine.
"Increased crowds should we achieve promotion will then help to fund our progression from this tremendous campaign.
"We feel we have made enormous strides this season and we want to keep going in the right direction."
One key element the club are keen to stress is that payment by cash or cheque is far more preferable, as credit-card payments are drip-fed to the club only on a monthly basis.
Town are again offering an instalment plan for payments, with details in their season-ticket brochure.
These were posted out to existing season-ticket holders last night and are available from the McAlpine.
Car parking charges at the stadium have gone up £10 but are very limited and in great demand. It's £110 for the season in the St Andrews Road car park and £125 in Town Avenue.
While the season-ticket deal is on, the ticket office will be open from 9.30am to 5pm Monday to Friday and from 10am to 1pm on Saturdays. The offices will be closed on Sundays.
Fans are asked to utilise the postal application service where possible and tickets will be dispatched to home addresses over the next few weeks.
In designated disabled areas, the cost of a disabled and personal assistant ticket will be £200.
In other areas of the ground, the disabled and PA admission is charged at the adult rate.
ONE very important award should not go without mention.
In a season when the Young Terriers came of age - they had a super 21st birthday party at the McAlpine - the club's junior members again voted for their Player of the Year.
Not surprisingly, given the number of youngsters wearing bandanas at Town matches, the YTs gave their trophy to defender Efe Sodje.