Earlier this season Liverpool fans helped the subject of football ticket prices to reach Parliament when they staged a 77th minute walkout in protest at price hikes for 2016/17.
Even Prime Minister David Cameron appeared to back the cause.
Supporters were saying enough was enough, that £77 to watch 90 minutes of football was too much.
Prices have been creeping steadily northwards for years, and it is in many ways surprising that it has taken fans this long to react with organised action, as well as anger, towards owners taking advantage of their loyalty to their football club.
In an era where the new TV deal ensures there is more money washing through the sport than ever before, fans continue to be hit ever harder in their, considerably tighter, pockets.
It isn't isolated to the Premier League either - Sheffield Wednesday have charged as much as £52 for some match day tickets this season, while at MK Dons the cheapest standard adult ticket at the start of the campaign was £25.
It is against this background that Huddersfield Town Chairman Dean Hoyle has announced that an initial 10,000 season tickets for next term will be on offer at £179 for adults, £69 for 8-17 year-olds and £23 for anyone under the age of eight.
With around £2m trickling into the coffers as a result of that much-vaunted bumper TV contract for the Premier League, the Town Chairman has chosen to give back to the supporters, a reward for the considerable loyalty they have shown over the years.
Adults will be able to watch for £7.80 a game, while parents can take their young children for £1.
In a football world that grows increasingly cynical, it's important to stand back and applaud what is a fantastic initiative by Town.
Faced with a choice of diverting funds towards themselves or the fans they have chosen to give something back to the men, women and children who choose to spend their weekends cheering on their heroes in blue and white stripes.
And it is an increasingly rare decision.
Across the country, the age of football crowds is getting older and older - young teenage fans no longer financially able to go with their mates of a Saturday and develop their own love of the game, and the club.
Yet at Town, fans between eight and 17 can pay £3 a match. The next generation of Town followers can, potentially, be paying their own way in again.
Dean Hoyle talked of re-engaging with fans driven away by complicated pricing structures, dour football and a wide choice of other activities to consume their Saturday afternoons.
While he can't take away the attraction of the local Odeon when it's snowing, he's done everything he can about the first two.
Pricing is standard across the ground, while under the David Wagner revolution it's impossible to accuse Town of being boring or pedestrian.
Fitter than ever and more exciting to watch for many a year, the new man has caused quite the stir in this corner of Yorkshire.
No longer are his players talking of avoiding relegation, they're playing pretty passes and dreaming of a top half, maybe even top 10, finish.
He's brought a fresh, honest approach to PPG Canalside, and his players have bought into his entertaining, attacking brand of football.
Money-wise it's impossible to argue with the new prices, and it will hopefully bring in new or lapsed supporters to the John Smith's Stadium.
Town are likely, it seems at this stage, to have the cheapest tickets in the division. Combine that with the heightened levels of entertainment now on offer under Wagner and the value goes up ever further.
Wagner has brought new optimism, and Dean Hoyle is doing his part - promising transfers funds for the manager as well as bargain season cards for fans.
Hoyle said: “Let’s get the stadium fuller and see where it takes us.”
It's a thrilling time to be a Town fan. On and off the field, it seems the Wagner Revolution is only just beginning.