CHAIRMAN Dean Hoyle has promised to “strengthen further” at Town whether they win promotion or not.

The pledge from the lifelong fan and club owner comes with the second phase of Galpharm season-ticket sales under way.

Until May 7 – the day before Town complete their League I fixtures at Exeter City – fans can still buy cut-price season-tickets and, after that, the club have released two sets of prices for League I and Championship football.

If Town get in the play-offs, sales will be suspended until it’s known which division Lee Clark’s side will be playing in.

Sixth-placed Town, of course, can help cement a place in the post-season knockout should they defeat Chris Hutchings’ Walsall tonight – when Hoyle believes big vocal support can again help the team.

And the chairman, delighted with 6,500 season-ticket sales so far, commented: “Looking forward, I am certain our club is moving ahead strongly and going in the right direction on and off the field.

“That gives us all the platform to look forward once again with anticipation and confidence to 2010-11 and beyond.

“Over the close season we will continue to strengthen further regardless of the outcome in May.

“We will carry on investing on and off the field as we build a bright a successful future for our club.”

The available price now for an adult season-ticket in the Britannia Stand (Kilner Bank) is £335, compared with £305 for a loyalty buy and £315 for new takers in the previous offer.

The post-May 7 price will be £360 for League I and £380 for the Championship.

“We have seen plenty of highlights since I became chairman in May 2009,” added Hoyle.

“Few would argue that the entertainment provided by the team under the leadership of Lee Clark has been scintillating at times – unrivalled for 20 years in my view, and I’ve seen some good and lots of the bad!

“Our home record has been the best in years, we have been challenging at the top all season and we have a stronger base, better players and have improved our club in all areas.

“We are standing in good stead for recruiting players and developing further and again this season, in difficult economic times, our gates and the support we’ve had has been wonderful.”

Prices up to May 7 – Fantastic Family Stand lower: £170 adult, £130 senior, £85 for Under 18s, £70 for Under 13s (purchased with an adult or senior ticket), £35 for Under 8s (with adult or senior). Fantastic Family Upper: £270, £170, £110, £70, £35. Britannia Stand (for same categories): £335, £220 senior and student, £155, £89 and £35. Direct Golf Lower Tier: £400, £240 (senior and student), £180, £99 and £40. Upper Tier: £480, £270 (senior and student), £195, £109 and £40. There are discounts for Blue & White Foundation members.

Prices after May 7 in League I – Fantastic Family Lower: £195, £150, £85 (U18), £70 (U13) and £35 (U8). Fantastic Family Upper: £295, £190, £110, 70, £35. Britannia Stand: £360, £240 (senior and student), £155, £89 and £35. Lower Tier: £425, £260 (senior and student), £180, £99 and £40. Upper Tier: £499, £290 (senior and student), £195, £109 and £40.

Prices after May 7 for Championship – Fantastic Family lower: £215, £170, £105 (U18), £70 (U13) and £35 (U8). Fantastic Family Upper: £315, £210, £130 (U18), £70 (U13) and £35 (U8). Britannia Stand: £380, £260 (senior and student), £175 (U18), £89 (U13) and £35 (U8). Direct Golf Lower: £445, £280 (senior and student), £200 (U18), £99 (U13) and £40 (U8). Upper: £520, £310 (senior and student), £215 (U18), £109 (U13) and £40 (U8).