Hundreds of Huddersfield Town fans queued outside the John Smith's Stadium ticket office on Thursday morning desperate to get their hands on one of the first 10,000 2016/17 season cards.
The club offered amazing deals for the new season with an adult card priced at £179, 8-17-year-olds at £69 and season cards just £23 for children under the age of eight.
Andy Walker, of Mirfield, was first in the queue and revealed he had arrived at 4.15am to make sure he didn't miss out.
And many followed his example, with the ticket office opening slightly ahead of the advertised 7am to get a head start on the queue of fans outside.
Dean Hoyle spoke about reconnecting with disaffected fans who, for whatever reason, had let their season cards lapse or had stopped attending regularly.
Judging by the attitude of many outside the stadium his new pricing structure proved the perfect motivation for fans to flock back in droves.
Many supporters waiting were buying a season card for the first time, or were renewing their own cards but had joined the queue to make sure when they added extras for friends and relatives that they could all sit together.
Stuart Adams was buying a card for his small daughters, aged seven and six, for the first time as well as getting one for his nephew Joseph - who is unable to attend every game but couldn't pass up the chance to buy for such a bargain price.
Many also cited the improved, positive performances under new boss David Wagner as a key reason for their choice to commit to a season card for the 2016/17 campaign.
Matthew Baker, who didn't renew for 2015/16, said: "The football is much more positive and it's good to watch."