Huddersfield Town have maintained their proud record of featuring The Football League Family Excellence Awards in every year since they were launched.

The 2015-16 list has just been announced – the awards are a standard for clubs on matchday experience for families – and Town are in once again, one of six clubs to keep a 100% record.

Judges particularly commended the section on the club website, htafc.com, for fans who are first-time visitors to the John Smith’s Stadium. Created in 2007, the Award recognises the outstanding experience provided by clubs for young fans and families as part of a scheme that won the Gold Award at the European Professional Football Leagues’ Best Practice Awards.

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A total of 44 clubs from across all three divisions of The Football League have achieved the Award for 2016, with a significant increase in the benchmark standard being applied by the judging panel.

More than ever this year, Football League clubs are providing families with engaging and innovative matchday entertainment, including high levels of ticket booking assistance, extensive pre-match advice, guidance and materials, exciting entertainment both inside and outside the stadium, and money can’t buy experiences for young fans.

Town, Doncaster Rovers, Ipswich Town, Milton Keynes Dons, Cardiff City and Reading are the clubs who have been included every year.

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Many clubs are setting benchmark standards in providing such things as matchday menus for entertainment schedules and catering options, innovative locally sourced refreshments, along with ‘magic moments’ of interaction with club mascots, players and enthusiastic family-friendly staff within dedicated ‘family zones’.

The number of juniors and families attending matches around the country is increasing which is testament to work undertaken by clubs in this area.

Recognising the importance of attracting and retaining fans for life, many clubs are rising to the challenge and helping develop a fanbase for the future.

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