Huddersfield Town have confirmed a season-card offer which means fans will be able to watch for just £7.80 a match from any home area of the John Smith’s Stadium.
And chairman Dean Hoyle says it’s a central part of his plan to “re-engage” with supporters.
Prices for the 2016-17 campaign will be £179 for adults and seniors, £69 for eight to 17-year-olds inclusive and £23 for under eights - initially for the first 10,000 to purchase.
That’s a huge saving per game on the current prices, which cost up to £24.30 a match.
The season-cards, which cover all 23 league games and will be available for the Revell Ward (Main) Stand upper and lower tiers, Britannia Rescue (Kilner Bank) Stand and Fantastic Media (North) Stand upper tier, will go on sale on at 7.00am on Thursday, March 17.
Existing season-card holders will receive renewal packs in the week beginning March 14 and have until June 1 to retain their seat, but must be among the first 10,000 to get the special price.
The club will again offer a finance package to pay over 10 months.
As with the current campaign, when season-cards ranged in price from £295 to £560, the Chadwick Lawrence (South) Stand will be open to Town supporters depending on the size of the away following.
But under the new scheme, a season-card for any home area can be used to gain access, with no prior notification needed and seating unreserved.
Football writer Doug Thomson reacts to the season card offer
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Town’s average attendances have fallen over the past three campaigns from 15,068 in 2012/13 to 13,541 last season.
After 16 home games, the current season’s average is 12,435, with all the figures including all season-card holders, not just those present at games.
Hoyle, who says around half of the £2m rise in TV money will be used to fund the initiative, said: “We are going to re-engage with our supporters.
“One or two mistakes have been made in the past with complicated pricing.
“We have now got a head coach (David Wagner) who is providing excellent football.
“Looking at what he has done already, we believe with summer recruitment, we can push on next season.
“But we need the public of Kirklees behind us.
“We decided that with new TV money coming in we would reduce season-card prices.
”It’s an amazing saving to hopefully watch fantastic entertaining football and see the club go forward.”
Hoyle added: “At a time when more money is coming into football, you see so many stadia which have empty seats.
“Prices have been going Northwards, but we want to try a different way.
“Let’s get the stadium fuller and see where it takes us.”