Dean Hoyle wants the John Smith’s Stadium South Stand to be busier and noisier than ever for Huddersfield Town matches next season.
Not only can fans buy a £179 season-card for any area of the ground for 2016-17.
But they can also transfer to the South Stand any match it is open to home supporters just by showing their card at the turnstile.
Traditionally it’s been the sole preserve of away fans.
But for the bulk of this season’s matches, half has been given over to Town supporters, many of them the more vocal element among the faithful.
Driven by the North Stand Loyal supporters’ group, so called because they previously congregated at the other end of the stadium, the banner-waving singing section in the South Stand have created an improved atmosphere at home matches.
“I think the South Stand has been one of biggest successes of this season,” said Town chairman Hoyle.
“The idea has worked really well and the atmosphere is better as a result.
“But it has been a little bit complicated to operate.
“When the fans with season-cards for the South Stand have had to relocate, they have ended up being scattered around the other parts of the stadium.
“Under the new scheme, they can select their seats for one of the other stands, then simply transfer to the South, where seating will be unreserved.
“It will be easier for them to stay together both in and out of the South Stand.
“And any supporter who wants to give the South Stand a try can easily do so, even if they make the decision as the walk up to the ground.”
Season-card prices for the 2016-17 campaign will be £179 for adults and seniors, £69 for eight to 17-year-olds inclusive and £23 for under eights - initially for the first 10,000 to purchase.
They cover all 23 league games and will be available for the Revell Ward Stand upper and lower tiers, Britannia Rescue Stand and Fantastic Media Stand upper tier from March 17.