Huddersfield Town fans are looking towards the future - and they like what they see.
Dean Hoyle told the Examiner of his plans for the £2m windfall from the new TV deal , which include investing in the first team squad and rewarding loyal fans with cut-price season tickets.
And the promise of cheap tickets to watch the German's entertaining brand of football, coupled with a squad boasting fresh faces alongside current talent, has got fans talking about the good times ahead.
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Simon Micklethwaite, responding on twitter , said: "A really,really big season next season says Dean Hoyle. Looking forward to it. For the first time in ages, I'm excited about an upcoming season."
Sivan John echoed his thoughts, and declared: "In this man, I trust the future of this club. Better days are coming."
Most Town fans were eager to see Hoyle's plans bear fruit in terms of attendance, with many calling on people across the community to back the Chairman and boss David Wagner by buying tickets and going to the ground.
Mark Cocks said; "Great interview with Deano in the Examiner. Time for the town to get behind the club," while John Lindsay agreed, writing: "If Huddersfield Town fans don't back the club now following Hoyle's announcement, then frankly they don't deserve a successful football club!"
In a period where Liverpool fans staged a 77th minute walkout and many other fan groups are considering action against rising prices, there was a wide sense of relief and pride that Town's own Chairman has offered such a good deal for matchgoing fans.
Paul Fennell exclaimed: "Non league prices for Championship football!"
Offtopic, sharing his thoughts on the forum Down at the Mac , wrote: "Excellent words from an excellent Chairman. Good to see he hasn't lost touch of what the normal fan expects and is prepared to pay."
Unsurprisingly, alongside talk of ticket prices, the other line that jumped out of the Chairman's recent comments was the fact that funds will be available for David Wagner to bring in new signings in the summer - and a shortlist of potential targets has already been drawn up.
EastMidsTerrier summed up the thoughts of many, writing: "The mention of Wagner and new signings encouraging as well and not surprised he already has a list of potential targets. He's always come across as someone who's thinking well ahead and planning for a 'bigger picture' for the squad."
"Brilliant this is a encouraging statement, and David has a shopping list," agreed Andrew Carr on Facebook.
With these comments coming after a fantastic win at Nottingham Forest at the weekend, there's few signs of the Monday Blues among a fanbase daring to dream.
Martin tweeted: "Looking forward to Premier League football gracing The John Smith's Stadium 2017/2018. Thanks Mr Hoyle & Mr Wagner!"