IT WASN'T quite the kind of big three-zero Luke Beckett had in mind to mark his milestone birthday.
But age brings experience - and over his trio of decades, the Town striker has picked up enough of that to stay positive when things aren't going according to plan.
A glance at the League I table and the club scoring chart shows the season so far has been a letdown, both for team and player.
The horror show against Oldham at the Galpharm a week ago, when Town slumped to their second 3-0 home defeat of the campaign (the other was against Brighton), left Peter Jackson's side in 14th place.
And while glass half-full fans will point to Town being only seven points of the play-off places - those of the half-empty inclination will have noticed they are the same number off the relegation zone.
Beckett is among the former group, but he will certainly be disappointed at a personal haul of six goals so far.
The man who wears the No18 shirt will want at least that tally of goals, and that means keeping a regular place.
Beckett has been in the 16 for all of Town's 22 games so far, but the start against Oldham was only his 14th. He has come off the bench six times and remained on it twice.
The periods of inactivity have come about because of manager Jackson's decision to play 4-5-1 in a number of matches, meaning either Beckett and Andy Booth must miss out.
"It's a tough job playing as a lone striker, because you tend to find yourself up against two centre-backs for much of the match, but on the whole, it has worked well for us," he said.
"It's ironic that when we switched back to 4-4-2 against Oldham last week, allowing both Boothy and myself to start, we played so badly."
Beckett, in action against the club for whom he netted 18 times while on a season-long loan from Sheffield United last season, admitted: "They ripped us apart, and the really frustrating thing is that we know we can do much better.
"They did everything better than we did, and while I had a few chances late on, it was far too little too late.
"The performance was unacceptable, and I fully understand why our fans were so upset, because they pay good money to watch us, and that wasn't anything like good value.
"We let them down, we let the fans down and we let the manager down, and while he came in for much of the stick from the supporters, it was us as players who were responsible.
"The gaffer and his coaches send us out well prepared, but against Oldham, we just didn't do the business, and that's down to us, not him."
Now the £85,000 Summer signing from the Blades fully expects changes to be made when Town aim to bounce back down at Millwall on Tuesday in the first of two trips to the capital in five days (it's Leyton Orient on Saturday).
"I'm sure there will be a few of us out, and after that kind if display, I don't think anyone could argue."
While last Saturday was certainly a low, Beckett maintains there have been enough positives to suggest all is not lost.
"I've been in similar situations before," said the man who started out at Barnsley but made his name at Chester before moving on to Chesterfield and Stockport, then Sheffield United.
"It's all about how you respond when times are difficult, and the vital thing is to stick together as a squad and keep working hard.
"We have had a good week on the training ground and spirits are still good.
"When it comes to the matches themselves, it's vital that we stop leaking goals, and that's an all-round team thing starting with whichever players are up front.
"We've had a a barren scoring run of late, but we are certainly capable of getting them.
"And when we do win, it's important that we ensure it starts a run.
"The division is so up and down that a side who puts a sequence together, like Oldham have done (Saturday's was their fourth successive three-point haul) will make quick progress up the table."