Dean Hoyle has done more than his fair share to put bums on seats at Huddersfield Town this season.

But what about his own vantage point on match days at the John Smith’s Stadium?

Observant fans in the Revell Ward Stand lower tier will have noticed, in recent seasons, how the popular club chief has spent very little time in the chair meant for him.

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It’s the first one on the left, on the back row of the directors’ box, and his wife Janet occupies the next one in.

But lifelong fan Dean has often watched the bulk of home matches standing at the corner of the press box, near to announcer Paul Ramsden and Examiner sports editor Mel Booth.

Well that’s all about to change thanks to one concerned staff member at the stadium, who has now made sure Dean can view the action in comfort from his own seat.

The reason the owner – who has passed on £2m of extra TV revenue to fans through subsidised £179 season cards – didn’t like sitting on the appointed cushion was because it was in row No13.

So this season the number has been changed to this: “Not Twelve and Not Fourteen.”

Dean – who has been rewarded with 15,023 cut-price season card holders and a brilliant start to the season from the team – is now much happier, although you can gaurantee he’ll be up off that cushion every time Town score!

This is the new plaque on Dean Hoyle's directors' box cushion at the John Smith's Stadium