HUDDERSFIELD Giants' dream of not dipping below 4,000 for a Super League game this season is in tatters.
Despite strenuos efforts to promote the game against London Broncos, just 3,004 came through the turnstiles.
Wednesday-night rugby also proved a switch-off, with the re-arranged Saints clash resulting in another poor turn-out of just 3,506 supporters.
And the fear is that another sub-4,000 crowd could well be on the cards against Widnes Vikings tomorrow.
That would obviously be bitterly disappointing, with the sixth-placed Giants still on course for a Super League play-off spot.
But why do attendances continue to be so low?
Bottom club Castleford are still able to attract crowds of over 6,000, while fellow strugglers Widnes seem to have little real trouble getting over 5,000.
And Warrington, in eighth, are averaging 10,000 at the Halliwell Jones Stadium.
It's something officials do need to address.
Judging by the reaction of many fans, the 5.30 kick-off times have a lot to do with it, while others point to the cost.
These are issues that do need very serious consideration.
Is now the time for the club to review their policies?