DELIGHTED Giants officials admit they have been overwhelmed by the high level of demand for the new-look home shirt.
For the first time in the club's six-year Super League history the shirts have been on sale before Christmas.
That's prompted strong initial interest in the new design, with many shirts snapped up in the first three days of business.
The first batch of around 500 shirts are well on the way to disappearing, with some sizes having already sold out.
They have immediately been re-ordered, and should be back in stock within days rather than weeks - although many of these have been bought in advance by those who missed out in the first few days.
Shirt sales are another reason why the feelgood factor inside the Giants camp is so high right now.
And Giants commercial manager Stan Sharp is hoping the feeling continues.
"In the eight years I've been with the Giants, I've never known demand for a shirt anything quite like it," said Sharp.
"It's fair to say we've all been overwhelmed.
"But it's a sign of the positive feel there is throughout the club. I think we're all looking forward to Christmas because everything is going so well.
"The news on the shirts comes on the back of us breaking the £100,000 barrier for season-ticket sales, and the record deals we've struck on the sponsorship front.
"I've thoroughly enjoyed my time at the club, but nothing beats the way things are going right now.
"There's every sign to suggest that we'll be starting the new Super League season stronger than we ever have done before.
"We're looking for 2004 to be a real happy new year on all fronts."
Giants head coach Jon Sharp, meanwhile, is already starting to plan for the club's first pre-season game at Halifax on Sunday, January 11 (3.00).
"We'll be back in full training early next week and then I'll start to think about preparing a side for the Halifax match," he said.
"By all accounts, Halifax intend fielding a strong side."