SUSTAINED progression. That's been the watchword for Huddersfield Giants under the two-year stewardship of head coach Jon Sharp.
The Giants have now become an established Super League force, having gained the respect of all their top-flight rivals.
They are now regarded as potential top-six play-off contenders rather than favourites for the drop.
Gone are the days when a trip to the Galpharm Stadium represented an easy two League points for visitors. It is now a venue to be feared.
And Great Britain assistant coach Sharp deserves much of the credit for that - even though the man himself is not about to start giving himself a pat on the back.
"I'm pleased with the way things are going, but I'm certainly not going to get carried away," said Sharp.
"Last season was a sustained progression for this club.
"We had a fantastic season in my first year in charge, and we built on that.
"As a new coach, when you first come in you have a honeymoon period, and it's always a lot harder to maintain an impact.
"But I think we've done ok.
"Securing a first double for the club over Wigan for 66 years was a massive highlight.
"And even though we finished with the same number of points last year as in the previous year (24), we were a lot more competitive against the top sides.
"So, the aim now is to build on that.
"This season, we've gone for more strength-in-depth and more quality throughout the squad.
"Time will tell if this policy bears fruit."
Sharp goes into battle with a 25-man squad and has brought in Keiran Purtill as an assistant coach.
There are also seven new recruits, spearheaded by Robbie Paul from Bradford Bulls.
And Sharp is happy with what Paul, and the other new players, have brought to the squad.
"Robbie's a great player, and that's been reflected in what we've seen in pre-season," added Sharp.
"It's pretty obvious he's still got some speed in his legs and that he's a smart player with a big appetite for the game.
"One of the things that has stood out for me over the past two seasons was that we didn't have enough players who have experienced winning in big games, and winning in tight games, which in the past we have failed to do.
"We needed to recruit players who were used to playing in play-offs and internationals.
"We haven't had enough of that before.
"But hopefully with the recruitment of Robbie and the two Wigan boys, MartinAspinwall and Stephen Wild, who are all internationals, and Albert Torrens, who's an experienced Australian NRL player, we've got the players to make a difference."