HUDDERSFIELD Giants have scooped a major Super League award.
The club's off-the-field efforts have earned them the Most Improved Marketing Operation title at a Super League Awards Ceremony in Leeds.
All 12 top-flight clubs were in line for the award, with the Giants taking the honours for their work in the community over the past 12 months.
The award was presented to Giants community marketing manager Lisa Jagger and Giants marketing officer Jonathan Wilkinson by Simon Malcolm, Super League's new director of marketing and corporate communications.
Securing the title is a major coup for the Giants and has given the club's marketing department a massive boost.
"I am delighted Super League have acknowledged the fantastic work that is going on at the club, which resulted in our gates rising by over 22% and season ticket base by over 80%," said general manager Richard Thewlis.
"The staff here work long and hard to spread the Giants gospel and these awards can only help.
"It would be wrong, too, not to acknowledge the help of our fans in creating such a positive buzz around the town in respect of what the Giants are doing and where we are heading.
"Over 24,000 contacts in the community have been made by our development staff alone this year, and I expect this figure to rise next year.
"Furthermore, we can now confidently say on the back of our Sky TV rating of 10 out of 10, that we offer the best value family day out in the competition in the superb setting of the Galpharm Stadium.
"Our policy of free admission for all Under 12s, be they Giants or opposition supporters, has gone well, as has the Richard Allan-backed 7s scheme which enabled around 1000 youngsters to have a 2005 Giants replica shirt. Both schemes will continue in 2006.
"It really is a very, very exciting time to be a Giants supporter and I look forward to being able to announce that further marketing goals are being exceeded in the run-up to Super League XI."