We are all immensely proud at  Skybet that the Football League  season kicks-off tomorrow with  ourselves as the main title  sponsor.

It is the biggest thing we’ve ever done  as a company and, obviously, the  Football League is very close to my  heart having spent much of my life in  and around it – both in front of and  behind the scenes – and I can’t wait for  the season to start.

It won’t surprise anyone that I’ve  spent the last few weeks looking at all  the squads and analysing all the  statistics, trying to work out where the  bookies might have got something  wrong.

And I’ve got good news for Town fans  on that front – because there is a  cracking bet you can get on Mark  Robins’ side in the Handicaps.

Town are getting 28 points start  against their rivals in most Handicaps at  about 18/1, and I reckon that’s a huge  start and a fantastic bet.

I think the odds compilers have got it  wrong because they are lumping Town  down with Yeovil, Doncaster as their  other relegation favourites and totally  under estimating the quality of the  squad which Robins has put together.

They’ve simply looked at where Town  finished last season, without taking into  account there was very little between the  play-offs and the relegation placings.

Wherever Mark Robins has been and  had time to work, he has put together  good squads and made quality signings,  adapting things as he has gone along.

I get the same impression with  Town.

Last season he had to live with what  he was left with, but now he has got his  feet under the table he has brought some  good signings in and I’m looking  forward to seeing how they go on.

Keeping James Vaughan fit is  probably the main issue for Town – but if  he stays fit then that would be a massive  boost towards winning that Handicap  bet!

I like the capture of Martin Paterson  from Burnley, too, because he is a good  player, and the manager seems to be  building a squad that can be more than  competitive.

When there is so much turmoil in the  game, too, it’s fantastic that Town have  such a supportive chairman in Dean  Hoyle who is creating a stable and  sensible environment at the club.

That’s going to be a huge advantage  going forward, and Town shouldn’t be  under estimated by anyone.

From my own point of view, I fancy  Watford to win the Championship this  time. I’m a big fan of Zola and he has a  quality squad.

I don’t particularly think it’s worth  following QPR for the title. In the last 11  seasons only Newcastle and Sunderland  have been relegated from the top flight  and gone straight back up as  champions.

That suggests most teams come down  thinking they are a lot better than they  are. Wolves and Blackburn suffered the  same fate last season and it’s because the  Championship is all about scrapping  week in, week out, for results.

If you are not mentally tuned to that  then you are going to struggle. Town  know exactly what I mean.