Home Views and Blogs Columnists Denis Kilcommons
Denis: An ad that cost plenty of bread
Oct 10 2008 by Our Correspondent, Huddersfield Daily Examiner
LIKE many people I have been knocked out by that wonderful Hovis advertisement on television that runs for 122 seconds (that’s two minutes, two seconds) to celebrate 122 years of the little brown loaf.
It stars 13-year-old Brian Mackie, of Lanarkshire, as a boy who collects the loaf from a bakery in 1886 and runs through history to deliver it home in 2008.
Victorian street squalor, suffragettes, First World War soldiers marching off to France, the Blitz, a Coronation street party, England’s World Cup win, the miners’ strike and Millennium celebrations are all captured in a brilliant piece of film-making and all to deliver the line: “As good today as it always has been.”
But how much did it cost? No, not the loaf, the film itself.
I mean, the production values are those of a BBC Charles Dickens adaptation.
Well, it was made in Liverpool with more than 800 extras and, according to one source, cost a staggering £15m.
It’s a classic but at what a price.
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