Denis: Radio alliteration is really making waves
I WROTE last week about dialect expressions and the strange use of words and asked for more examples. Pete Foster has responded.
“Just read your piece that th'as putten in't paper, like,” he said in his email.
“Re your appeal, I remember a clever advert for Bush radios which was, in fact, technically correct, but it's alliteration was superb.”
It went as follows:
"It's a super set, superhet; with a Bush push-button push-pull output!"
Pete even supplies a technical translation, saying: “A superhet employs superhetrodyne tuning, push buttons being employed for station selection and a push-pull output stage uses two valves working alternately to give a high quality output.”
This was from the 1950s – and they say technology is new.