WITH all the economic doom and gloom it’s surprising to discover that this year’s Huddersfield Food and Drink Festival is already a sell-out.
The organisers had virtually doubled the prices for stallholders in 2012 so the festival can now start to stand financially on its own two feet.
In the past its success has been under-written by Kirklees Council and once again it will be more than chipping in with an £11,000 grant.
What was seen as a tough and potentially risky decision by the organisers to implement the price hike a few months ago certainly seems to have paid off.
It is right that Kirklees continues to support it as the festival potentially brings thousands of visitors into the town centre in mid summer, but it is also time to make it a more commercially viable prospect.
If businesses are prepared to pay these prices they must be confident that Huddersfield is a town of food lovers and the stallholders will get a return on their rather large investment.
The event is a showcase for the town, its food producers and restaurant owners and it’s a testament to them that it has become so successful.
Now let’s just hope the sun shines and everyone ends up a winner and not out of pocket.