It's a sure sign Christmas is around the corner, and might even have you reaching for the tissues: the John Lewis Christmas advert.
The sentimental commercials have become festive staples, known for their iconic characters and heartwarming music.
Over the years the ads have featured snowmen in love, a little boy who can't wait to give his parents a gift, Christmas through a child's eyes and even a bear that had never seen Christmas.
And people are already talking about this year's seasonal offering, featuring a touching friendship between a young boy and a penguin.
But which one was your favourite?
Watch all eight here, from 2007's Shadows to this year's festive offering, Monty the Penguin, then vote for your winner.