Hundreds of hungry fried fowl fans flocked to Marstons chicken shop for a tasty charity meal deal.
The shop on Leeds Road is selling its signature chicken and chips meal for £1 from 11.30am to 3.30pm each day until Wednesday.
All the cash raised will go to the Yorkshire Air Ambulance.
It’s a mouth-watering deal for fans of fried chicken – it’s normally £3.05 – and for the charity which flies critically-ill patients to hospitals across the county.
But it’s an eye-watering arrangement for Marstons’ financial advisor.
Hazel Dransfield, who runs the business with her sister Jane Atkinson, said: “We’re not making any money and we’re paying wages so obviously we’re losing money – but it’s all for a good cause.
“The Air Ambulance saves lives and you never know when you might have to use it.”
Assistant manager Lisa Joy added: “It’s been really busy – we’ve taken orders for Wednesday already.
“We did a survey in the shop asking people what charity they wanted and they picked the Air Ambulance.”
Enjoying a poultry based lunch were Marstons regulars Judy Bostock and her daughter Helen Dawson, who often come over from Bradford.
Judy, 64, said: “The chicken is to die for and the service is quick – it’s absolutely magic.
“It’s brilliant that they’re doing this for a good cause.”
Helen, 45, said: “I’m a teacher so we generally come on school holidays.”
Another regular Nathan Hadfield, of Cleckheaton, was also queuing to take advantage of the deal.
Nathan, 28, said: “It’s my favourite.
“It’s a sound deal and it all goes to charity.”
Last year the family-run business raised more than £3,000 for Kirkwood Hospice to celebrate its 30th anniversary.