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Brighouse band Embrace to headline Tour de France Yorkshire 2014 launch event

The band - fresh from a sell-out tour - will play to thousands of guests at the Yorkshire Grand Départ

Brighouse band Embrace, (l-r) Mike Heaton, Rich McNamara, Danny McNamara, Steve Firth, Mickey Dale
Brighouse band Embrace, (l-r) Mike Heaton, Rich McNamara, Danny McNamara, Steve Firth, Mickey Dale

Brighouse band Embrace are to headline a glittering event to launch the Tour de France.

The band - fresh from a sell-out tour - will play to thousands of guests at the Yorkshire Grand Départ.

The event in four weeks time will include a spectacular Opening Ceremony and Team Presentation at the Leeds Arena, and a chance for spectators to become a part of history.

Defending Tour de France champion Chris Froome and sprint sensation Mark Cavendish will be among top cycling stars to greet the crowd on July 3, as Yorkshire welcomes 22 of the world’s best cycling teams in a ceremony showcasing some of the county’s top entertainment talent.

Embrace will headline the event, which will be their first arena gig since their recent sell-out comeback tour and album - including a zombie-themed concert at the Holmfirth Picturedrome. (pictured below).

 

Their latest album went straight into the national album chart at number 5. Originally from Brighouse, Embrace have three number 1 albums, six top ten singles and over two million UK album sales behind them.

Embrace frontman Danny McNamara said: “It’s going to be amazing, to have one of the biggest annual sporting events in the world coming to our back yard and to be part of it is nothing short of massive, we’re really looking forward to it!”

Girls Aloud star Kimberley Walsh will join York singer/songwriter Alistair Griffin on stage to perform the track he wrote called The Road – the official anthem of Yorkshire’s Grand Départ 2014.

Kimberley, known the world over for her role in the multi-platinum selling group Girls Aloud, said: “It is going to be a night to remember and one where we make history together, giving the Tour de France a true Yorkshire welcome. Performing at this event with Alistair in our home county is going to be a special moment for me.”

To celebrate the collaboration between Yorkshire and France, million selling French singer Pauline Vassuer will sing her hit “Allo le Monde”.

Executive producer Martin Green, who was Head of Ceremonies at the London 2012 Olympics, said: “We’re breaking new ground here for the Tour de France with this ambitious show - it’s something much bigger and completely new to the cycling world. With the theme of the event The People of Yorkshire Welcome the World, this will give the riders the entrance they deserve as the Yorkshire Grand Départ celebrations begin.”

Gary Verity, Chief Executive of Welcome to Yorkshire, said: “We know how enthusiastic millions of people are to make sure they get a chance to be part of the Tour de France coming to Yorkshire and their first opportunity will be at the Opening Ceremony and Team Presentation on Thursday July 3. Thousands of people will be able to see up close and hear from these cycling stars, witnessing a moment in history and making the Tour’s arrival an unforgettable experience.”

Tickets for the not-for-profit event start at £45 upwards (all the highest priced £85 tickets sold out in minutes) and are available at www.letouryorkshire.com/tickets by phone on 0844 248 1585 or from the box office in Trinity Leeds shopping centre where no booking fee applies.

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