Small spenders queued up from 8am for the official opening of one of Huddersfield’s biggest budget superstores.
Around 20 thrifty shoppers waited in the cold for the opening of a giant Home Bargains, at Leeds Road Retail Park, on Saturday.
As well as selling low-cost goods the 27,000 sq ft store, formerly the home of crashed electrical goods chain Comet, will create around 50 jobs.
Early customers were greeted by Stuart the Minion from the hit comedy animation Minions.
Since the credit crunch of 2008, the mid-range market has contracted while the budget end, occupied by Aldi, Lidl and Home Bargains, has grown.
Liverpool-based chain Home Bargains more than doubled its profits between 2006 and 2009.
Home Bargains has over 400 stores in the UK and three in Huddersfield alone. It has invested £500,000 in the new store.
Regional manager Mark McLoughlin said: “Customers are a lot more price conscious, especially with the rise of Aldi and Lidl.
“People tend to shop around more since the credit crunch.
Mr McLoughlin added: “We’ve had good feedback from customers and comments on how nice and bright the store is.
“In terms of discount retail, people perceive it as cheap and dingy but we’ve got nice wide aisles and a good feel where it’s easy to shop.”
West Yorkshire area manager Ben Edwards said: “Customers have been praising us about the shop and the jobs we’ve created.
“The feedback has been glowing so far.”
Grabbing a bargain were Dave and Janet Holden, of Waterloo. Ms Holden said: “We think it’s brilliant.
“The prices are very reasonable and you can get everything you want.”
Mr Holden said: “We saw it advertised and thought we’d come and have a look. There’s plenty of space and it’s nice and roomy.
“There’s reasonable prices but you don’t feel you’re in a cheap store.”
The other Huddersfield stores are in New Street in the town centre and on the Gallagher Retail Park at Waterloo.