Scotty T has been unveiled as the new face of Boohoo Man as the online retailer launches a separate website for its menswear range.
The reality TV star swapped partying for posing as he modelled for the brand and showed off the new collection that is packed with skinny jeans, stylish bomber jackets, plain tees and comfortable tracksuits.
Speaking about the collection Scotty, who won this year's Celebrity Big Brother, said: "It has been a great experience working with Boohoo and I am looking forward to shooting new trends every two weeks.
"The menswear range is so affordable; there is literally something for everyone."
The ladies man can be seen wearing items from the BoohooMan range in the new season of Geordie Shore which is on Tuesday nights at 10pm on MTV.
The collection which ranges from £3 to £50, is available online at www.boohooman.com.