Lidl is the first supermarket to reveal its Christmas advert, beating the likes of Tesco, Asda, Sainsbury's and others.
The budget retailer has released three separate clips, each one follows a different character tucking in to their favourite festive food - be prepared to meet the Cavalier Carver, the Mince Pie Maverick and the Double Dipper.
The Cavalier Carver loves nothing more than being in charge of the Christmas turkey, whilst the Mince Pie Maverick can't stop munching on the seasonal treat and the Double Dipper just loves party nibbles.
And it doesn't stop there either, Lidl with be introducing a new set of characters in the weeks to come, they include a Visiting Vegetarian, a Cheeseboard Champion, a Tipple Technician and a Pudding Perfectionist.
Claire Farrant, Lidl's UK advertising and marketing director, said: "Our campaign 'Every Lidl Thing For Christmas' has been developed to showcase the fantastic breadth of food and drink we have for the UK customer at Lidl.
"Each Christmas tribe is paired with a Lidl product, demonstrating how we are offering everything anybody could want for this Christmas, and always at unbeatable value."
Lidl's adverts will go head-to-head with other high street retailers, with John Lewis' festive ad perhaps being the most anticipated one.
Its advert is usually a Christmas highlight, with last years Buster the Boxer winning over the hearts of the nation.