Primark goes from strength to strength when it comes to on-trend fashion at a low cost.
Already this year the budget retailer has caused a frenzy amongst shoppers with items like its Beauty and the Beast Chip mug and a floor-length gingham dress.
So, if you've already started thinking about your summer wardrobe, you're on the right track.
Primark's summer womenswear collection is bold, bright and fun.
But if you're strictly a monochromatic fashionista don't let it put you off. Delving into this collection is the perfect excuse to experiment with colour without breaking the bank.
The collection includes plenty of swimsuits and bikinis as well as sunglasses, denim shorts, summer tops and lightweight outerwear.
The colour palette is eclectic with plenty of bright pinks, blues and oranges thrown in - it makes a nice change from the mauve and pink shades that have dominated the high street for the past couple of years.
Prices start at £3 for accessories such as sunglasses, gold stacking rings (hello festival chic) and glamorous summer hats.
There are also two pieces and playsuits in neutral blue and white shades - perfect for summer holidays, weekends away and fun in the sun with friends.
All the items are versatile and will look great either paired with flats or heels.
The inspiration behind Primark's summer collection was Old Havana, bringing punchy primary colours to the forefront with a fierce Cuban edge.
The collection is available in store now.