LADIES are being asked to go boldly forth in everything from Red Passion to Burning Rose and even, if they are up for it, Nude.

These are all shades of lipstick, by the way, so chaps should keep their testosterone under control. In fact, they are invited to do the same, if they have the bottle – perhaps Blush Fever might be in order – to help publicise Cervical Screening Awareness Week that starts on Sunday.

It’s the idea of women’s campaign the Red Lippy Project in conjunction with The Eve Appeal which raises money for gynaecological cancer research.

In the UK, cervical cancer is largely preventable thanks to the successful National Cervical Screening Programme and more recently, the HPV vaccination programme in schools. It is estimated that screening saves up to 5,000 lives every year and yet 20% of eligible women – mainly in the 25 to 29 age group – fail to attend screening when invited.

Yes, it’s a serious subject, but, as Liz Engel at Red Lippy says: “Be bold, be glamorous, don the brightest red lippy you can find during the awareness week, pucker up and spread the word about screening, and make a donation to The Eve Appeal to raise funds for vital research.”

You may have heard of Movember, the movement that asks chaps to grow a moustache in November to raise awareness for prostate and testicular cancer. Well, say the Lippy Girls, this is Movember’s “fiercer little sister”.

Make a donation to: and check the campaign out on Facebook and Twitter.