IMAGE CONSULTANT Heather Croft says interviewees should bear in mind that how they present themselves can be more important than what they say

“We make up our minds about someone very quickly – within eight seconds of actually meeting.

“If you’re doing a presentation others will only listen to 7% of the words, the rest of it is about body language and image,” explained Heather, who trained with Colour Me Beautiful and runs her own consultancy Mellor Gray in Slaithwaite.

Her top tips for interviews include:

Wear something red because it creates a sense of power and authority. It can make you feel good.

Even women who don’t normally wear make-up should wear lipstick or lip gloss. Says Heather: “It helps you to come across as more professional if you are slightly made up.”

Avoid wearing dramatic jewellery. “I’m the sort of person who likes to wear big, dangly earrings, but for an interview I would wear studs,” says Heather.

“Women who choose a skirt for interview might find that they become concerned about it riding up when they sit down – or they might get a hole in their tights. think about wearing opaque tights or a trouser suit instead.”