Jeff Daniels stars in The Newsroom, an American television political drama about a TV news channel. It has just started its second series on Sky Atlantic.

You must have noticed the trailer for it. Rather than in an office, they filmed it in the middle of a desert with sparse vegetation, a hill and a few rocks.

Mr Daniels looks all moody as he steps away from his desk and documents blow away in the wind. Other cast members stand around with expressions that hint at personal relationships, love lost, tragedy to come or an over reliance on alcohol.

It's very atmospheric and designed to hook viewers into tuning in on Monday nights at 9pm.

Unfortunately, it left me with different thoughts as I watched all those sheets of paper get blown off the desk. Who was going to pick them up? Surely the production team would not let their debris pollute the wilderness? Surely they would have someone assigned, just out of shot of the cameras, chasing after the pieces of paper?

I quite often get sidetracked from drama by wondering who is going to clean up the mess left by the car that has crashed over the cliff in a fiery explosion or who is going to pick up all those fake banknotes someone just blew up in a suitcase.

And don't get me started about those big budget TV adverts.

I used to enjoy Martians eating Smash and watching the antics of the fat orange bloke in Tango. The baldy man in the photo booth raised a smile as he lit a Hamlet and I have often wondered what happened to the dancing woman in the Shake 'n Vac adverts.

But then it all went mad.

Honda spent £1 million producing the cog advert in 2003 that involved 85 falling car parts and took 600 attempts to get right.

Aviva used Bruce Willis to promote their name change at a cost of £8.6 million in those car chase TV ads and Guinness this year beat that by spending £10 million on an advert filmed in the Czech Republic featuring soldiers returning from war.

Top of the most expensive list, according to finance experts Bloomberg, is the Coco Chanel advert in which Nicole Kidman briefly escapes from fame. That cost a cool £21 million.

That's a Euro Lottery win. That's a quarter of Gareth Bale.

Somebody bring back those chimps from the tea adverts. They'll do it cheaper. And you can probably train them to pick up all that loose paper from The Newsroom at the same time.