BRANDING specialist 10 Associates has completed an extensive branding project with the launch of a new web site for AB Sustain – the UK’s leading consultancy provider of sustainable supply chain solutions.
Bradley-based 10 was commissioned by AB Agri Ltd, the agriculture group of Associated British Foods, to develop a brand and supporting marketing material for its AB Sustain division.
The brief was to provide branding which would reflect the work done by AB Sustain in designing, developing and delivering sustainable agricultural supply chain networks for clients such as Sainsbury’s and Waitrose.
Jill Peel, 10’s creative director, said: “What AB Sustain do will make a difference to the whole future of global agriculture and ultimately how we interact with nature and the planet, therefore our creative had to look appealing, engaging, and tell a strong story.
“We have designed a beautiful website which incorporates elements of animation to bring the animals to life and a suite of literature which not only feels good but looks unique and different.
“From conception, the print items were designed as sustainable pieces of communication and utilised ‘Think Carbon Balanced Paper’ which is endorsed by the World Land Trust.”
AB Sustain marketing manager Rachel Larder said: “I’ve worked with the 10 Associates team for the past two years and I have found them not only creative, resourceful and imaginative, but also highly organised and dedicated to each and every project they work on.
“The new AB Sustain branding project was no exception and they have delivered a unique, compelling and differentiating design that really echoes the ethos of the business.”